At the age of 21, Marvin Sands purchases Canandaigua Industries in upstate NY. With only eight employees, he sells bulk wine in barrels to bottlers in the East. In this first year, the company sells approximately 200,000 gallons of wine and has gross sales of $150,000.
Canandaigua Industries registers $1 million in sales, split evenly between bulk wines sold to other bottlers and branded case wines sold to their various distributors.
The introduction of the Richard's Wild Irish Rose brand spearheads the growth of the company. Its unique franchising system helps the brand grow rapidly, allowing Canandaigua Industries to develop its own wine production facilities to meet the explosive demand for Wild Irish Rose.
Canandaigua Industries doubles its gross sales from $4 million to $8 million in just two years.