CHICAGO, May 6, 2014 /PRNewswire/ -- To celebrate a summer of world-class soccer, Modelo Especial, the number 3 import beer in the U.S, invites consumers to "celebrate with the world" by kicking off a one-of-a-kind soccer experience sweepstakes that offers a grand prize winner a trip to three world soccer destinations. American soccer star Clint Dempsey has teamed up with Modelo Especial to encourage fans to experience the beautiful game.
Beginning on May 6, fans of Modelo Especial, soccer and its world tournament are eligible to win one of three unforgettable prize packages of their choosing by purchasing Modelo Especial, including:
- a customized home theater system,
- customized fan gear,
- a grand prize custom tour to three world soccer destinations, visiting the winner's three favorite soccer-playing cities from a pre-determined list.
Consumers can enter the sweepstakes via in-pack or text-to-win codes.
"There is no other sport with such a universal fan base that reaches across geographical boundaries," said Jim Sabia, chief marketing officer for Constellation Brands Beer Division, exclusive U.S. brewer, importer, marketer and supplier of Modelo Especial. "Because the tournament in Brazil is the world's greatest live sporting event, this is a great opportunity to tap into that excitement with this cross-cultural campaign."
Modelo Especial has partnered with American soccer superstar Clint Dempsey to support the sweepstakes celebrating the beautiful game. Dempsey appears in a 30 second TV commercial produced by FOX Sports that will air across FOX Sports network and digital platforms this summer.
"It is pretty surreal to be able to play soccer on the world's biggest stage and to support Modelo Especial's enthusiasm for this sport," said Clint Dempsey, midfielder for the U.S. men's national team. "Sports, and soccer in particular, have the power to bring distant cultures and people together. This summer, the games in Brazil will demonstrate that power like no other sporting event can."
The campaign will be featured prominently in-store via promotional packaging and point-of-sale; online across Modelo Especial's Facebook Page, Foxsoccer.com and FoxDeportes.com; and across FOX Sports television properties nationally before and during the summer tournament. Modelo Especial will engage millions of sports fans through compelling branded content on Foxsoccer.com and Foxdeportes.com.
Modelo Especial is available at retail locations nationwide. To learn more about Modelo Especial and the sweepstakes, visit www.ModeloSoccer.com.
About Constellation Brands Beer Division
Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands. The Beer Division also imports the Tsingtao beer brand in the U.S. For more information, visit www.cbrands.com.
SOURCE Constellation Brands Beer Division
Emily Reynolds, Constellation Brands Beer Division, 312-873-9600, Emily.Reynolds@cbrands.com