The iconic brand has partnered with two of the internet’s hottest chefs — Rick Martinez and Sohla El-Waylly — to get out of the kitchen and encourage support of the restaurant community
CHICAGO (April 27, 2021) — This Cinco de Mayo, Corona beer is kicking off the fiesta with #CincoForGood, an initiative aimed at supporting the long-term recovery of the restaurant industry in partnership with renowned chefs Rick Martinez and Sohla El-Waylly. As part of the initiative, the brand is donating $1 million to the National Restaurant Association Educational Foundation, the nonprofit arm of the National Restaurant Association, which is helping to rebuild the restaurant industry and create opportunities for restaurant workers from all backgrounds.
Anyone can #CincoForGood and celebrate the holiday by enjoying food from their favorite local restaurant, which is exactly what Rick and Sohla plan to do. On Cinco de Mayo, they have pledged to put down their kitchen utensils and pick up their phones to order takeout in support of the restaurant industry. Together, they’ll participate in an interactive Instagram Live on May 5 at 12 p.m. PT, and fans can join by following Rick (@rick_andrew_martinez) and Sohla (@sohlae) on Instagram.
“As the beer synonymous with Cinco de Mayo, we want to inspire consumers to celebrate the holiday how they traditionally would — with a Corona and delicious food — while supporting their favorite local restaurants,” said Ann Legan, vice president of brand marketing, Corona. “We’re thrilled to provide a livestream opportunity with a Corona twist, where fans can engage with notable chefs and enjoy time with friends while helping rebuild this essential community via the NRAEF.”
In addition to the #CincoForGood Instagram Live with Rick and Sohla on Cinco de Mayo, revelers of legal drinking age can join the celebration early by following @CoronaUSA on Instagram or visiting CoronaUSA.com where they can:
- Preorder Corona and discover new local restaurants to support through its partnership with restaurant recommendation site the Infatuation
- Enter to instantly win* a Cinco Party Pack from Corona that includes limited-edition taco loungewear, festive home decor, an Old El Paso® taco kit and more
- In select markets, receive specially curated Corona piñata party kits and tacos at no charge from Postmates, in addition to exciting offers throughout the day on May 5
- Shop the Corona Cinco merchandise collection
- Explore tasty taco and drink recipe pairings
The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide. For more information, visit CoronaUSA.com, and refresh your perspective @CoronaUSA on Instagram and Facebook and @CoronaExtraUSA on Twitter.
As always, Corona encourages consumers 21 and older to enjoy its products and relax responsibly.
*You could win instantly. NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. & DC, who are 21 years of age or older as of date of entry. Instant Win Game is void in New Jersey; Sweepstakes/Instant Win Game is void where prohibited. Starts 12:00 AM ET on 4/22/21 and ends 11:59 PM ET on 4/29/21. The Corona Cinco Instant Win Game/Sweepstakes is sponsored by Crown Imports LLC. No alcohol is awarded with any prize. For complete details, see Official Rules at CoronaUSA.com.
About the Corona Brand Family
The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981.