October 26, 2010, New York, NY - The 33rd Annual Wine and Spirits Industry's Gala will be held November 8, 2010 at The Pierre in New York City to benefit the American Cancer Society. At the gala, Rob Sands, president and chief executive officer (CEO) of Constellation Brands, Inc., will receive the Dr. Louis Berger Memorial Award for his influence in the industry and the positive impact that he has made in the fight against cancer. Harvey Chaplin, chairman and CEO and Wayne Chaplin, president and chief operating officer of Southern Wine and Spirits of America will present the award.

Sands is being honored for his achievements in the wine industry as well as for his philanthropic endeavors, especially in the area of health care. He is active on the Board of Rochester General Health, one of the largest health care providers in western New York, including serving for six years as chairman. He also serves on the Board for the Thompson Health system in Canandaigua. It was through the Sands family's work with Thompson Health that the Sands Cancer Center was established.

Sponsorships and tickets are available to spend an evening among leaders in the wine and spirits industry. Further information can be found on the event's website, http://gala.acsevents.org/wineandspiritsNY. This incredible evening not only promises to be unique and memorable; it is guaranteed to make an impact in the fight against cancer.

The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and eliminate suffering from cancer. As a global grassroots force of more than three million volunteers, they fight for every birthday threatened by cancer. They save lives by helping people stay well, helping people get well, finding cures and fighting back By preventing cancer or detecting it early, by being there during and after a cancer diagnosis, by investing in groundbreaking research, and by rallying lawmakers to pass laws to defeat cancer, the American Cancer Society is making tangible progress in their battle. As the nation's largest non-governmental investor in cancer research, they turn what they know about cancer into what they do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating another birthday this year.

Opportunities to attend the Wine and Spirits Gala are currently available. Contact Kristen Heinemann for more information, 212.237.3889, kristen.heinemann@cancer.org.

Kristen Heinemann - 212-237-3889