Six Brands in Constellation's Beer Portfolio Recognized as “Hot Brands”

August 05, 2026

Six brands in Constellation’s high-end imported beer portfolio were recognized by Impact Databank and M. Shanken Communications as “Hot Brands” in 2025:

Impact Databank evaluates brands based on meaningful growth criteria, including double-digit gains over multiple years, significant year-over-year growth, category leadership, and successful innovation launches.

Pacifico Maintains Strong Momentum
The Pacifico brand remained a standout among imported beer Hot Brands, growing 14.3% in 2025 to nearly 28.8 million cases. One of the largest-volume brands on the list, the Pacifico brand is delivering strong, incremental growth by connecting deeply with adventure-seeking and Gen Z legal-drinking-age consumers.

“Pacifico’s performance is driven by its ability to show up in places authentic to its DNA,” Royce Carvalho, Sr. Dir. of Brand Marketing, told Impact. “We’re embedded in the passion points of our consumer—surf, skate, ski, snowboarding, and a ton more. We know our consumer has a real thirst for life.”

Victoria Brand's Authenticity Drives Growth
The Victoria brand earned a repeat Hot Brand recognition after growing 15.8% to 8.7 million cases in 2025. The brand is delivering steady growth by appealing to a younger, more bicultural consumer through a strong foundation of heritage and authenticity.

“Victoria continues to see double-digit sales growth as consumers organically discover the brand in some truly powerful ways—through family, traditions, moments of community, and word of mouth,” said Carvalho.

The Corona Portfolio Delivers Winning Innovation
Three Corona offerings earned Hot Brand recognition, underscoring the strength of the brand portfolio:

Corona Non-Alcoholic was one of the fastest-growing brands on the list, surging 60.5% and surpassing 2 million cases.
Corona Familiar grew 8.8% to more than 14.4 million cases, benefiting from its appeal for social gatherings and sharing occasions.
Corona Sunbrew, a newcomer to the list, reached 2.3 million cases. Brewed with real orange and lime peels, and with a splash of real orange and lime juice, it reflects consumers' appetite for bold flavor innovations.

“Corona Familiar continues to build momentum by leaning into its authentic heritage and shareability,” Rob Nelson, Vice President of Brand Marketing for Corona, told Impact.

Modelo Ranch Water Earns Recognition
Modelo Ranch Water earned a Hot Brand recognition with 15.3% growth in 2025. Its performance highlights continued demand for convenient, flavorful beverages and showcases the Modelo brand's ability to expand into new occasions while maintaining its authentic identity.

“Modelo Ranch Water’s performance reflects how consumers continue to look for lighter, flavorful, and more versatile options without compromising on quality or taste,” Logan Jensen, Vice President of Brand Marketing for Casa Modelo, told Impact.

About M. Shanken Communications Hot Brands
M. Shanken Communications Hot Brands is an annual recognition program run by Impact Newsletter, a trade publication of M. Shanken Communications, a leading publisher covering the wine, spirits, beer, and luxury lifestyle industries.