PROMOTING RESPONSIBLE CONSUMPTION

Bringing great brands to our consumers, and promoting the safe and responsible enjoyment of them, is foundational to who we are as a company-within our communities and as a leader in the beverage alcohol industry.


RESPONSIBLE CONSUMPTION

OUR APPROACH

Our strategy focuses on fact-based education, engagement programs, and policies. We seek to ensure the responsible promotion and marketing of our products to empower adults to make responsible choices in their beverage alcohol consumption.


MODERATION

LOW AND NON-ALCOHOL CHOICES

Consumer preferences around alcohol consumption are evolving, with a growing consumer interest in moderation. Our portfolio reflects this shift, offering a diverse range of lower-calorie, lower-ABV, and non-alcoholic options to meet consumer demand.

RESPONSIBLE MARKETING

Reaching Legal Drinking Age Consumers

When we advertise our products to end-consumers, we use a combination of methods to forecast the number of advertising impressions made on individuals at or above the legal drinking age. We leverage recognized audience measurement services such as Nielsen and ComScore for audience composition data on a regular and frequent basis. This data helps us ensure that advertising placements are purchased in media outlets and audience buying platforms (i.e., programmatic digital buys) that are primarily targeted toward legal drinking age consumers and, when appropriate, specifically targeted to audiences that are age-verified as of the legal drinking age.

MORE COMMITMENTS

CORPORATE SOCIAL RESPONSIBILITY

Enhancing economic development and prosperity in the communities where we operate.

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ENVIRONMENTAL SUSTAINABILITY

Operating in a manner that safeguards our environment and natural resources to help build vibrant and sustainable communities where our facilities are located.

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