Pacifico Returns to the Slopes as the Official Beer of the Snow League

Pacifico: The Official Beer of the Snow League
The world’s top snowboarders are back in action this weekend as the Snow League returns to Aspen – and Pacifico, the No. 11 beer brand by dollar sales in 2025¹ – is back as the event’s official beer.  

The brand will once again be fully integrated into the two-day event – headlined by its Pacifico Lodge, where fans can:  

• Catch live competition feeds and enjoy the ultimate après‑ski atmosphere with crisp Pacifico beer.
  
• Enjoy fun photo moments and branded giveaways at the Pacifico Airstream.
  
• Meet U.S. Olympic stars and Pacifico partners Maddie Mastro and Alex Ferreira.
  

This activation and partnership with the Snow League, the first professional snowboarding and freeskiing league founded by Shaun White, is an ideal extension of the Pacifico brand. After all, Pacifico is more than just a beer – it's a brand centered in the belief that good things come to those who seek them out.  From its roots in Mazatlán, Mexico, to activations like U.S. Open of Surfing in California and the Snow League in Aspen, Pacifico embodies a sense of curiosity and exploration.

Adventure and exploration play a large part in Pacifico's backstory and continues to guide how the brand engages with consumers. The brand's close partnership with The Snow League offers a clear example of this ethos in action. 

"Our activations are immersive, lifestyle-centric experiences," says Jamie Miller, VP of Brand Activation for Constellation Brands. "We design them to mirror the values of our audience: discovery, exploration, and authenticity. Partnering with The Snow League was a chance to build something immersive that captured the spirit of the people we're trying to reach." 

Keep up with Pacifico on Instagram to check out all the action from The Snow League Aspen!  

¹Circana Total US MULOC+ L52 WE 1-4-26