Mi CAMPO Campaign Encourages Bold Connections this Valentine’s Season

Sparking Connection Through the Shoot Your Shot Campaign
This Valentine’s season, Mi CAMPO Tequila is continuing its Shoot Your Shot campaign that encourages people to create meaningful connections. This campaign is further positioning Mi CAMPO in the forefront of dating culture while propelling the brand into the lifestyle sphere.

“We believe every connection starts with a great story — whether you’re sharing a pour with an old friend or mixing up a new cocktail with someone you’ve just met, we blend bold storytelling, meticulous craftsmanship and approachable flavor to make the perfect companion for those who are unapologetically themselves,” said Jackie Jacobs, Director of Brand Marketing.

This campaign is the continuation of a program that started in August 2025 and was amplified through a media partnership with popular social discovery and dating app Tinder. The original campaign ran through October and ended with a singles-only Halloween party in New York City. The Mi CAMPO brand then brought the popular campaign back through the winter holidays and extended it again through Valentine’s Day to encourage people to show up and create meaningful moments.

Using Data Driven Insights to Bring the Program to Life 
The Mi CAMPO team engaged with Talker Research to conduct a dating survey which enlisted more than 2,000 millennial and legal-drinking-age Gen Z respondents to uncover compelling dating trends. The survey found that nearly a third of respondents prefer a margarita on a first date, while more than half planned to go on a first date during the winter season. Through the previous media partnership with Tinder, the original Shoot Your Shot campaign featured curated in-app brand content that resulted in more than 3.2 million impressions. 

In addition to a comprehensive digital strategy to engage with consumers, the Mi CAMPO brand is continuing to connect with consumers at retail and in bars and restaurants to stay front and center through Valentine’s Day to encourage people to create meaningful real-life moments.

As the Mi CAMPO brand says, “This Valentine’s Day, skip the petals and pour the passion. Mi Campo is bold, unexpected, and way more fun than a bouquet ever could be. Shoot your shot, raise a glass, and let tequila do the talking.”

Click HERE to learn more about the campaign, Valentine’s Day-inspired cocktails, and more.