About the Corona Brand’s Partnership with Major League Baseball™
Since 2022, Corona has been the Official Cerveza of MLB,™ a strategic and authentic partnership that unites two iconic brands rooted in celebration, connection, and shared moments both on and off the field. Bringing its signature beach‑inspired mindset to the ballpark, Corona reinforces the belief that baseball’s most memorable experiences, much like the best beach days, are meant to be enjoyed with Corona.
Building on the partnership’s momentum, the Corona brand is expanding its MLB™ collaboration in 2026 with the launch of the “This Is Our Playa” campaign, a season-long platform supported by licensing rights from MLB Players, Inc. and anchored by eight standout MLB players who will help deliver new fan‑forward experiences throughout the season.
The Corona Brand’s Expanded Player-Partner Roster for 2026:
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Mookie Betts
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Ronald Acuña, Jr.
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Jazz Chisholm, Jr.
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Jeremy Peña
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Cristopher Sanchez
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James Wood
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Eduardo Rodriguez
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Pete Crow-Armstrong
“The ballpark and the beach share the same spirit – they’re places where slowing down, being present, and enjoying the moment are what matter most,” said Rob Nelson, Vice President of Marketing, Corona. “Corona embraces these moments and our continued partnership with Major League Baseball™ provides a perfect opportunity to share that mindset with fans.”
In addition to being the Official Cerveza of MLB,™ Corona also served as an official sponsor of the World Baseball Classic,™ where the brand’s player partners started bringing the “This Is Our Playa” campaign to life. Check out some recent collaborations with Pete Crow-Armstrong, Ronald Acuña, Jr., Jazz Chisolm, Jr., and more on the Corona brand Instagram page!