Whether through the donation of dollars, supplies, or time, Constellation and our employees step up in times of need. In 2017, Constellation and our employees donated over $1,000,000 to disaster relief efforts following the devastating hurricane season in Florida, Puerto Rico and Texas, the wildfires in California, and the earthquakes in Mexico. In addition to dollars, we partnered with InterVol to transport much-needed supplies and water to Puerto Rico.
Our beer division teamed up with The V Foundation in 2010 to help in the search for a cure for cancer. Since then, we have supported this cause through the national Help Find a Cure program spotlighted by the annual NCAA basketball tournament, and through fundraisers, social media campaigns and sponsorships. We also enlist the help of our distributors and partners to further this worthy cause.
Since 2010's deadly earthquake in Haiti, we have been collaborating with community partners to assist with relief efforts. We have made four trips to Haiti since 2010, transporting medical professionals, much-needed supplies, and employee volunteers. Our support of this cause is ongoing, and we are continuing to work with organizations like InterVol and Rochester General Hospital to make a positive difference in Haiti
We have long been a supporter of performing arts in our communities. Each year the Constellation Brands-Marvin Sands Performing Arts Center in Canandaigua, New York, and the Robert Mondavi Winery in Napa, California enrich their communities both through their award-winning concert series and their commitment to giving a portion of proceeds to charitable causes.
Our employees donate their time at the venue all season long and donate their tips to local not for profit organizations which are matched by Constellation Brands. In 2017, over $13,000 was donated to the Canandaigua YMCA, FF Thompson Hospital and Canandaigua Primary The Spot. The Gorham Rotary also operates a concessions stand at the venue and donates all proceeds back to the community.
We first participated in SkyRise, a 103-floor stair climb race up the Willis Tower, in 2009. The event raises money for the Rehabilitation Institute of Chicago (RIC), the #1 rehabilitation hospital in the U.S.
At five (and growing) locations around the U.S., our “Smooth Finishers” team of employees supports the American Diabetes Association during their Tour de Cure events. Many of our teams and individual employees have been at or near the top for fundraising.
Each summer, employees in Chicago participate in our two-day summer service initiative, which focuses on improvement projects at local schools. We partner with Chicago Cares, a public and community service organization, on the effort.
Cabalgando por una Sonrisa (“Riding for a Smile”) is a non-profit organization dedicated to providing physical care through equine and occupational therapy to people with disabilities. Constellation donated $980,640 pesos ($55,000 USD) to fund construction on a new roof over the center, which is located close to our brewery.
Our brewery in Nava, Mexico is one of the largest and most automated in the world. It features highly efficient water and wastewater treatment systems, reuses about 35% of incoming water, and has a water efficiency rate that is one of the best in the industry.
All our California wineries and vineyards are proud to be certified as part of the California Sustainable Winegrowing Alliance third-party Certification Program. The program is based on 227 best management practices and 58 prerequisites covering environmental practices and socially equitable business practices.
All our wineries in New Zealand are proud to be members of Sustainable Winegrowing New Zealand, an industry group established in 1995. Sustainable Winegrowing New Zealand provides members with environmental best practices for the vineyard and the winery, an external audit structure, and much more. The group also addresses consumer concerns about the environmental impacts of the products its members produce.
More than 1,300 acres of Constellation vineyards in Napa and Sonoma counties are certified in the Fish Friendly Farming program. The third-party certification is provided by the California Department of Fish and Game, regional water boards, and the National Marine Fisheries Service.
Approximately 380 acres of our vineyards in San Joaquin County are certified in the Lodi Rules Certification Program. This third-party certification program is designed to implement measurable improvements in ecosystem health, society-at-large, and wine quality, and is peer-reviewed by scientists, academics, and environmentalists. It requires growers to use a wide range of sustainable practices that result in farming operations improvement.
Robert Mondavi Winery and Franciscan Estate are certified under the Napa Green Winery Program by the Napa County Department of Environmental Management and the Association of Bay Area Government’s Green Business Program. To achieve certification, wineries must complete all regulatory components needed for environmental sustainability, including developing water and energy conversation methods, preventing pollution, and reducing solid waste.
CMAC has embarked on a zero-waste initiative to decrease waste with an average 75% diversion rate in the first season. CMAC also partners with JUST boxed water which is made up of 82% renewable resources and is 100% recyclable. It is responsibly sourced, produced and packaged for improved environmental and community impact.
Our Napa Valley Vineyard Operations team collaborated with the EPA, the Napa County Flood Control Agency and other partners on a Napa River Restoration project which benefits wildlife and promotes biodiversity, increases water quality within the restoration zone and improves flood control. The objective was to restore 9 miles of the Napa River from Oakville Cross Road to Oak Knoll Avenue. This reach comprised of approximately 70 parcels and 34 private entities including our Franciscan Oakville Estate and Wappo Hill Vineyards properties; 1.8 miles of our vineyard acres were redirected for river channel widening. Historic changes in land use and management had resulted in channel incision with bank failure, and erosion of channel bed forms such as riffles, bars and pools which have negatively impacted native salmon and steelhead trout populations.
Constellation is a member of the Washington Regional Alcohol Program (WRAP). WRAP's SoberRide program offers the Washington D.C. area free taxi rides during key holidays, including a key holiday for Constellation and our great Mexican beer and tequila brands - Cinco de Mayo.
In New York, Constellation Brands teams up with the NYS SLA, Empire State Restaurant & Tavern Association and other producers to sponsor Alcohol Training Awareness Program and ABC Law Program seminars in each region of the state for on and off premise retailers, which play a key role in New York’s efforts to curb underage drinking.
CMAC encourages our patrons to enjoy the show and rock on responsibly by offering designated drivers a complimentary water as they enter the venue. Since the program began in 2016, over 3,000 patrons have signed up to be designated drivers.
As a proud member of our industry, we work alongside industry counterparts to share with lawmakers on Capitol Hill that we work every day toward the safe and legal consumption of our products. Periodically, the Beer Institute coordinates panels to discuss our initiatives. During the holiday season, a PSA program with the National Association of Broadcasters has invited members of Congress to create responsibility messages for their home districts in an effort to amplify the promotion of safety over the season.
With Illinois mandating alcohol server training, Constellation teamed up with the national, state and local restaurant and hospitality associations for a program that offered discounts on the ServSafe alcohol training program and a series of free classes offered in Spanish. During Alcohol Responsibility Month in April, we supported a message to the entire National Restaurant Association network to promote responsible alcohol service in restaurants.