VP, Sales Content and Master of Wine
When Peter joined Constellation Brands in 2008 as vice president of wine education and master of wine, he felt he had finally found his true purpose. While he had never before actually worked at Constellation Brands, he’s had an interesting long-term connection with the company. He began as a wine retailer selling Robert Mondavi wines for 21 years, then as wine director for seven years at Copia and at The American Center for Wine, Food & the Arts, a non-profit cultural center started by Robert Mondavi and Julia Child.
What does your role represent for Constellation?
I was drawn to the business by the opportunity to cultivate an amazing team of wine educators who could help grow our business by fostering passion for our brands and a culture for wine and spirits. Constellation Academy creates tools and services that add even more value to the insights and knowledge our salespeople can offer their customers. We are actually continuing the pioneering educational efforts that Robert Mondavi started 50 years ago, leveraging the insights and expertise from other teams to be best-in-class for wine and spirits education.
My team works closely with many different departments to create educational materials and deliver training programs for our internal and external customers. We partner with operations, HR and other departments throughout the sales and marketing organization, and even finance and IT, to be successful in meeting our goals. All of these teams are very supportive in what we do.
What excites you about showing up to work at Constellation every day?
When industry colleagues hear that I work for Constellation Brands, some say, “You work for a huge company making mass-marketed wines.” Yes, we make and sell those types of wines because that’s what many consumers demand. And we’re successful because we have the insights to understand these consumers, the operations team to produce delicious, affordable wines, the marketing people to reach these consumers, and a professional sales team to make them widely available.
Yet, we also produce incredible, high-end wines from ideal vineyard sites, made by talented, unique winemaking teams, and all with inimitable stories — wines that others try to replicate but can’t. I love to deflate the myths about working for a large company.
What does “To elevate life with every glass raised” mean to you?
We elevate life by offering a means to relax, de-stress and lead a healthier, balanced life. My family and friends love that I work for Constellation Brands because I get to share our great products with them all the time. As far as my friends are concerned, I think many of them are envious — I mean, who wouldn’t want to work here!