This perfect pairing with media mogul Reese Witherspoon’s book club will celebrate the heroines of today’s stories
Healdsburg, CA (November 8, 2021) – Today, SIMI Winery, one of the oldest wineries in Sonoma, California, announced a novel partnership with Hello Sunshine’s Reese’s Book Club (RBC), the online book club founded by media mogul and innovator Reese Witherspoon. Together, these two brands will spotlight diverse female narratives and deepen connections within the community by offering book club members, wine drinkers and lovers of literature more ways to engage with stories and each other.
To inspire people to embrace the ritual of sharing wine and books, SIMI and Reese’s Book Club are kicking off the partnership with the Editor’s Collection, a limited-edition holiday box set of two SIMI wines, beautifully packaged and labeled along with a personal note from Reese. The curated collection is available now for pre-sale exclusively at www.simiwinery.com/pages/hello-sunshine.
“Wine has always been literature’s best companion,” said Reese Witherspoon. “Today, as we continue to enjoy lively discussions sparked by the stories found within the pages of a book, we start to tell our own stories and share in the joy of creating new memories - an adventure that is truly enhanced when done over a glass of wine. My team and I are passionate about championing female-led narratives, and Isabelle Simi’s inspiring tale is one that we want RBC members to know and toast!”
“We’re always looking for ways to deepen our relationship with readers and celebrate diverse voices that put women at the center of stories,” added Sarah Harden, CEO, Hello Sunshine. “When our members shared that wine was a top product they were seeking beyond books, we knew that SIMI’s incredible female founder’s story and commitment craft would make it the perfect pairing to our mission.”
SIMI Winery and Reese’s Book Club are united by two inspiring female leaders, Isabelle Simi and Reese Witherspoon, leading by example to support and empower women. Founded in 1876, SIMI is known for its legacy of female winemakers, starting with its namesake Isabelle Simi, and continues its storied tradition of female leadership in winemaking today. Isabelle famously persevered after losing her father and uncle, in the wake of prohibition, to create a thriving business when other wineries were struggling to survive.
“The Editor’s Collection was inspired by the quality and thoughtful craftsmanship behind both of our brands,” said Mallika Monteiro, EVP, Chief Growth,Strategy & Digital Officer, Constellation Brands, the parent company of SIMI Winery. “Through our partnership with Reese’s Book Club, we aim to bring readers and drinkers together to create a shared storytelling experience. This is just the start of much more to come.”
Available for a limited time only, the Editor’s Collection will feature Sonoma County Chardonnay and Cabernet Sauvignon. Each box retails for $45 for a 2-pack and $135 for a 6-pack. Pre-orders are available now and packages will ship beginning November 15, 2021. Read along as the SIMI Winery and Reese’s Book Club story unfolds and learn about future offerings by following @SimiWinery on Instagram, Twitter and Facebook, and downloading the free Reese’s Book Club app on the Apple App Store or Google Play.
About SIMI Wines:
For over 140 years, SIMI has been producing world-class wines and is one of the oldest continuously operating wineries in California history. Founded by brothers Giuseppe and Pietro Simi, who immigrated to California from Italy, SIMI has been making wine in Healdsburg, California since 1876. Isabelle Simi, daughter of Giuseppe, took over management of the winery for over 70 years and today, her spirit of determination continues to drive the female led winemaking team. Simi produces quality wines sourced from the best of Sonoma County and crafts a range of remarkable offerings. SIMI’s Sonoma County-designate wines include Chardonnay, Cabernet Sauvignon, Pinot Noir, and Sauvignon Blanc and delivers true-to-fruit expressions of Sonoma every vintage. SIMI’s Reserve tier offers distinct Chardonnays, Pinot Noirs, and Cabernet Sauvignons from noteworthy Sonoma sub-AVAs and single vineyard designates including the Russian River Valley and Alexander Valley. For more information, visit www.simiwinery.com.
About Constellation Brands:
At Constellation Brands (NYSE: STZ and STZ.B), our mission is to build brands that people love because we believe sharing a toast, unwinding after a day, celebrating milestones, and helping people connect, are Worth Reaching For. It’s worth our dedication, hard work, and the bold calculated risks we take to deliver more for our consumers, trade partners, shareholders, and communities in which we live and work. It’s what has made us one of the fastest-growing large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.
Today, we are a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Every day, people reach for our high-end, iconic imported beer brands such as Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and our high-quality premium wine and spirits brands, including the Robert Mondavi Brand Family, Kim Crawford, Meiomi, The Prisoner Brand Family, SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.
But we won’t stop here. Our visionary leadership team and passionate employees from barrel room to boardroom are reaching for the next level, to explore the boundaries of the beverage alcohol industry and beyond. Join us in discovering what’s Worth Reaching For.
To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
About Hello Sunshine: [1]
Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story it creates, celebrates and discovers. Hello Sunshine tells stories across all platforms – from scripted and unscripted television, feature films, animated series, podcasts, audio storytelling, and digital series – all shining a light on where women are now and helping them chart a new path forward. Hello Sunshine is also home to Reese’s Book Club and the newly launched RBC App. Fast growing in reach and influence, this community is propelled by meaningful connections with stories, authors and fellow members. Recently Hello Sunshine acquired Sara Rea's SKR Production to expand its unscripted content and also announced the launch of their Kids & Animation Division to create content that celebrates a younger audience. Hello Sunshine was named the #2 Most Innovative Company in Media for 2020 by Fast Company Magazine and one of Time Magazine's 100 Most Influential Companies of 2021.
Media Contacts:
Lauren Castelluzzo
lauren.castelluzzo@cbrands.com
Kayla Gorski