Current And Former World Champions Voted On By Fans To Be Featured On Collectible 18-Packs Of The Nation's #1 Imported Beer
New York, August 1, 2016 - Corona Extra, the #1 imported beer in the U.S., unveiled its 2016 limited-edition Premier Boxing Champions (PBC) series bottles in conjunction with the July 30 "SHOWTIME CHAMPIONSHIP BOXING presented by PBC" fight headlined by the featherweight world title clash between Leo Santa Cruz and Carl Frampton from Barclays Center in Brooklyn, New York.
The specially-wrapped collectible bottles are available in Corona Extra 18-packs and feature the image, stats and signature of select PBC boxers. Corona Extra held a fan vote on social media earlier this year to select the featured boxers:
- DEONTAY WILDER Heavyweight World Champion
- KEITH THURMAN Welterweight World Champion
- LEO SANTA CRUZ Featherweight World Champion
- DANIEL JACOBS Middleweight World Champion
- ABNER MARES Former World Champion in 3 Divisions
- DANNY GARCIA Welterweight World Champion
"Corona is the #1 brand associated with boxing and our consumers have such a passion for the sport," said John Alvarado, Vice President, Brand Marketing - Corona Extra. "We're looking forward to once-again offering these special, collectible bottles to Corona and boxing fans around the country."
"The PBC Series is proud of our excellent, ongoing relationship with Corona Extra and we value all of their support for the best fights and fighters in the world. Featuring these great athletes on collectible bottles will give fans another way to connect to the sport and the fighters they love. The athletes featured are all very proud and grateful to be included," said Timothy Smith, Vice President, Haymon Boxing.
The Corona Extra Limited Edition boxing bottles will be available in the U.S. from August 15 through October 31. This is the fourth limited-edition boxing bottles collection that Corona has released for consumers.
This spring Corona announced that it extended its partnership with the PBC Series to serve as Presenting Sponsor and Official Beer of the PBC Series. Also this year, Corona released its first-ever boxing-themed TV commercial - Never Alone - featuring PBC Series boxers Deontay Wilder, Leo Santa Cruz and Danny Garcia.
For more information about Corona Extra and PBC visit www.boxing.coronausa.com and www.premierboxingchampions.com Consumers can also visit www.instagram.com/coronaboxing for a chance to win a VIP boxing trip to a PBC fight, with a winner selected twice per year.
Caption for attached photo: PBC fighter Leo Santa Cruz (left) and Constellation Brands' VP of corporate communications for the beer division, Mike McGrew, (right) unveil Corona Extra's 2016 limited-edition boxing bottle collection on July 28 in New York.
About Premier Boxing Champions
"Premier Boxing Champions" is a live boxing series created for TV and cable by Haymon Boxing. The series features the greatest array of international boxing talent in all weight divisions, with fighters representing over 10 countries including the United States and Mexico. From former Olympians to Champions of all nationalities, the series can be seen on over ten networks in the U.S., Canada, Mexico and the U.K., and heard on Sirius/XM satellite radio as well.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. Corona has been helping consumers "Find their Beach" in the U.S. since 1981.
Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy. In 2015, Constellation was one of the top performing stocks in the S&P 500 Consumer Staples Index. Constellation is the No.3 beer company in the U.S. with high-end, iconic imported brands including Corona Extra, Corona Light, Modelo Especial, Negra Modelo and Pacifico. The company's beer portfolio includes Ballast Point, one of the most awarded craft brewers in the U.S. Constellation is also the world's leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs. The company's premium spirits brands include SVEDKA Vodka and Casa Noble Tequila.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, sales in approximately 100 countries, about 40 facilities and approximately 9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
Jennifer Dohm: 312-873-9979
Tim Smith, Premier Boxing Champions
Hanna Bolte, Bolte Media for Premier Boxing Champions: 310-497-5586