SAN FRANCISCO, CA NOVEMBER 16, 2021 – Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, today announced the appointment of Billy Lagor as Senior Vice President, Brand Management - Wine & Spirits division. Lagor will report to Robert Hanson, President – Wine & Spirits division.
Effective November 29, 2021, Lagor will oversee the organization responsible for brand management supporting the company’s mainstream and premium wine and spirits brand portfolio. He will guide the organization in driving innovative marketing strategies that support Constellation’s strategic imperatives to drive growth, market share expansion, and consumer engagement. Focus brands within this portfolio include Kim Crawford, Meiomi, Woodbridge, Robert Mondavi Private Selection, SVEDKA Vodka and Ruffino Winery.
“I am pleased to welcome Billy to the Constellation family at this pivotal moment in our wine and spirits business transformation,” said Hanson. “Billy is a values-based business leader with impressive, relevant experience in the CPG space, both domestically and abroad. He brings to this role a strong general management track record, consumer brand-building experience across a variety of CPG categories, a disruptive growth mindset, and proven success in building winning omni-channel businesses. I look forward to working closely with him and the team to accelerate the performance of our wine and spirits business as we continue to pursue our consumer-obsessed portfolio strategy.”
Lagor is a seasoned business leader with over 25 years’ experience across a variety of CPG segments. He currently serves as a board member for Juice Plus, where he also served as Chief Growth Officer for the past approximately two years, leading the company’s digital, brand management and organizational capabilities transformations. Previously, Lagor spent 15 years at Hasbro, Inc., in a number of general management and brand management leadership roles, both in the U.S. and in Asia Pacific. His most recent role at the company was as Senior Vice President and General Manager overseeing the company’s Global E-Commerce and Channel Strategy; prior to that he served as Senior Vice President and General Manager of the company’s Asia Pacific business, following several years overseeing and building out both the U.S. and Asia Pacific brand management functions for the business. Prior, Lagor spent five years in brand management at Proctor & Gamble. He has a bachelor’s degree in History from Yale University and master’s degree from Harvard Business School.
“Constellation Brands is a fascinating CPG growth story that I am thrilled to have the opportunity to contribute to in this new role,” said Lagor. “The company’s mission to build brands people love, aligns beautifully with my passion for the consumer and experience in global brand management. I am invigorated by the strategic vision Robert and the team are pursuing for the company’s incredible wine and spirits portfolio, and I look forward to working with them to drive bold and innovative, omni-channel brand strategies that win with consumers.”
Constellation launched its wine and spirits business transformation in 2019 and has evolved its portfolio into a focused set of higher-end brands aligned with consumer preferences. The portfolio continues to outpace higher-end wine and spirits segments, primarily driven by its brands at the greater than $11 price point including Kim Crawford, Meiomi, The Prisoner Wine Company and High West. The company aspires to be the strongest direct-to-consumer and digital commerce business in the category and embarked on a digital transformation in 2020.
ABOUT CONSTELLATION BRANDS
At Constellation Brands (NYSE: STZ and STZ.B), our mission is to build brands that people love because we believe sharing a toast, unwinding after a day, celebrating milestones, and helping people connect, are Worth Reaching For. It’s worth our dedication, hard work, and the bold calculated risks we take to deliver more for our consumers, trade partners, shareholders, and communities in which we live and work. It’s what has made us one of the fastest-growing large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.
Today, we are a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Every day, people reach for our high-end, iconic imported beer brands such as Corona Extra, Corona Light, Corona Premier, Modelo Especial, Modelo Negra, and Pacifico, and our high-quality premium wine and spirits brands, including the Robert Mondavi Brand Family, Kim Crawford, Meiomi, The Prisoner Brand Family, SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.
But we won’t stop here. Our visionary leadership team and passionate employees from barrel room to boardroom are reaching for the next level, to explore the boundaries of the beverage alcohol industry and beyond. Join us in discovering what’s Worth Reaching For.