Vincor Canada and Other Constellation Brands Businesses Unify Under One Name; Unveil Refreshed Logo

Mississauga, Ontario, June 13, 2012 – Vincor Canada, the country’s leading domestic wine producer, today announced that the company will now operate as “Constellation Brands.” The change is part of a global initiative by Constellation Brands, Vincor’s parent company, to align its operating companies in the U.S., Canada and New Zealand under a common name to better reflect its strategy to move to a more unified organization.

“Under the Constellation Brands name, we will continue to work to further the reputation and sale of Canadian wines in all categories working in partnership with our growers and customers,” said Eric Morham, president Constellation Brands in Canada.

“This new, more consistent, company identity allows us to better communicate our collective passion and commitment to building brands that people love,” said Jay Wright, chief operating officer, Constellation Brands.

As part of the initiative, Constellation Brands also launched a refreshed logo to create a more modern look. The logo builds on the brand equity of Constellation’s shooting star icon and color palette and now includes the full “Constellation Brands” name. The company identity is now more reflective of Constellation’s position as the number one premium wine company in the world, focused on driving profitable organic growth.

About Constellation Brands in Canada

Constellation Brands (formerly Vincor Canada) is Canada's largest producer and marketer of wines. The company’s land holdings in Canada's largest wine growing regions, the Okanagan Valley in British Columbia and the Niagara Peninsula in Ontario, are dedicated essentially to the production of European Vitis Vinifera. The Constellation Brands portfolio includes many well known brands such as Inniskillin Wines, Jackson-Triggs Estate Wines, Naked Grape, Sawmill Creek, Robert Mondavi, Ruffino, Kim Crawford, Wallaroo Trail, Linden Bay, Open and President Sparkling. Learn more at or The company is wholly owned by Constellation Brands, Inc. (NYSE: STZ, STZ.B), the world's leader in premium wine with a broad portfolio of more than 100 wines, beers and spirits. Learn more