SVEDKA Vodka Raises The Bar On Innovation

SVEDKA Vodka, the fastest growing top-10 spirits brand and the second largest imported vodka brand in the United States (Impact 2012), is set to introduce two new decadent flavors to its portfolio: SVEDKA Orange Cream Pop and SVEDKA Strawberry Colada. Orange Cream Pop is a nostalgic and mouthwatering blend of juicy oranges and icy vanilla cream flavors. Strawberry Colada is a fun, tropical blend of coconut, strawberry and pineapple flavors. Both new products will be available nationally beginning April 15, 2013, in 50ML, 375ML, 750ML, 1L and 1.75L at a suggested retail price of $12.99 for the 750ML bottle.

"SVEDKA Orange Cream Pop and Strawberry Colada are a reflection of the spirit of innovation SVEDKA is known for," says Diana Pawlik , Vice President of Marketing, SVEDKA Vodka. "The introduction of these two new flavors further expands the portfolio, extending the brand's reach and notoriety across its diverse and engaged consumer base."

SVEDKA Orange Cream Pop is an indulgent and vibrant blend of zesty orange notes and the delicious scent of creamy vanilla. Eye-catching as it is palate pleasing, the packaging shimmers with orange and white gradient ombre graphics, reflecting the flavors inside. SVEDKA Orange Cream Pop can be enjoyed on the rocks, as a frozen slushy or in a delectable signature cocktail.

Reminiscent of beachside lounging, patio parties and tropical getaways, SVEDKA Strawberry Colada is a perfect blend of summertime flavor favorites. Harnessing the energy and momentum of SVEDKA Colada launched in 2012, SVEDKA Strawberry Colada flavor extension is a delicious blend of strawberry, coconut and pineapple flavored vodka with aromas of tropical fruit. Fun and flirtatious, SVEDKA Strawberry Colada's sleek white lacquered bottle with metallic gold band and fuchsia pink flavor callouts further define SVEDKA's iconic status as the brand behind this flavor innovation. SVEDKA Strawberry Colada tastes great paired with tropical flavors or enjoyed in a signature cocktail.

ABOUT SVEDKA VODKA
SVEDKA Vodka is the fastest growing top-10 spirits brand and second largest imported vodka brand in the United States (Impact, 2012). SVEDKA has won numerous category awards and accolades, including Impact's "Blue Chip" Brand Award (2012), the Fast Track Award at Beverage Information Group's 2011 and 2010 Growth Brand Awards as well as Impact's "Hot Brand" award in 2012.  Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011) as well as a 93 rating from Wine Enthusiast (2004).  Intangible Business also named SVEDKA the #4 Most Powerful Vodka Brand on their 2011 Power 100 List. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. SVEDKA is also available in Orange Cream Pop, Colada, Strawberry Colada, Citron, Clementine Raspberry , Cherry, Vanilla, and Grape, each 35% alcohol by volume (70 proof). For further information, please visit www.svedka.com follow us on Facebook or Twitter.