Modelo Especial Invites Soccer Fans to Discover the Beautiful Game in Brazil

“Modelo Unido” Promotion Unites Cerveza and Fútbol Fans with a Chance to Win a Trip to Brazil in 2014

Modelo Especial, the #3 imported beer in the U.S., in partnership with FOX Soccer, will kick-off the “Modelo Unido” promotion this summer to celebrate fans’ passion for the game of soccer by offering fans 21 and older a chance to win one of two grand prize trips to Brazil in 2014 to discover fútbol on the world’s biggest stage. 

For the first-time ever, Modelo Especial will roll out special promotional packaging featuring in-pack codes that serve as entry into the sweepstakes and can be entered at FoxSoccer.com/Modelo for a chance to experience soccer on the world’s greatest stage (where legal).

“Modelo Unido represents an opportunity to celebrate the overwhelming passion our Modelo Especial consumers and soccer fans share,” said John Alvarado, senior director, brand marketing for Crown Imports, exclusive U.S. importer of Modelo Especial.  “This summer we will encourage new fans to join our tribe of passionate supporters to discover the beautiful game over the beer that goes best with it, Modelo Especial.”

The grand prize sweepstakes package will send two winners and a guest to Brazil in 2014 for the ultimate soccer experience including hotel, round-trip airfare and tickets to a game at the most popular sporting event in the world.

As part of the promotion, fans can visit FoxSoccer.com/Modelo to access soccer-specific content including game highlights, match schedules, and other soccer news.

The promotion will be supported at retail via a new branded soccer goal display enhancer that ties-in with the thematic POS offering.

To participate and learn more about the sweepstakes, visit FoxSoccer.com/Modelo. To learn more about Modelo Especial, visit the Modelo Especial Facebook page.

About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. Crown also imports the Tsingtao beer brand in the U.S. For more information, visit www.crownimportsllc.com.