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“We’re thrilled to introduce Modelo Chelada Tamarindo Picante into the Casa Modelo family,” said Ann Legan, vice president of marketing for Casa Modelo at Constellation Brands. “The sweet flavor of tamarind, combined with the spice of chipotle peppers, delivers a well-balanced taste that honors Modelo’s Mexican roots and provides consumers with a truly unique flavor profile unlike any other chelada beverage offering currently available.”
The innovative new Modelo Chelada Tamarindo Picante is a blend of beer, tomato, salt and lime, along with tamarind and chipotle peppers. The result is a ready-to-serve “cerveza preparada” with a spicy yet refreshingly sweet taste.
Modelo Chelada Tamarindo Picante is produced with an ABV of 3.3%, and is now available at convenience stores nationwide for a suggested price of
Last year, the overall chelada category grew seven percentII, with Modelo’s original chelada offering, Modelo Chelada Especial™, accounting for more than 90 percentII of that growth and experiencing 26 percentIII growth itself. The addition of Modelo Chelada Tamarindo Picante to the Casa Modelo portfolio provides consumers with yet another unique and innovative single-serve chelada flavor to enjoy.
For more information about this release or any other item in the Casa Modelo portfolio, or to find Modelo Chelada Tamarindo Picante at a store nearest you, please visit www.ModeloUSA.com or follow the brand on Facebook, Instagram and Twitter.
About Casa Modelo®
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been brewing distinctive high quality beer ever since, including Modelo Especial®, Modelo Negra™, Modelo Chelada Especial™ and most recently, Modelo Chelada Tamarindo Picante™. Modelo Especial is a golden, full-flavored Pilsner-style Lager with a clean, crisp finish whose original recipe was first brewed under the vision to create a 'model' beer. As the #2 imported beer in the U.S., more than 83MM cases of Modelo Especial were sold in 2016. Modelo Negra is a Munich Dunkel-style Lager brewed with slow-roasted caramel malts for a rich, smooth taste. The medium-body and unique flavor profile of Modelo Negra lends itself perfectly to pair well with food. Modelo Chelada Especial is a michelada-style beer made with the refreshing flavors of tomato, salt and lime. Made with authentic ingredients, Modelo Chelada Especial delivers the real michelada experience in a ready-to-drink package. In 2017, a new flavor was introduced, Modelo Chelada Tamarindo Picante, a tomato-based michelada-style beer with the unique and authentic flavor combination of sweet tamarind and spicy chipotle peppers. The Modelo family of beers are exclusively brewed, imported and marketed for the U.S. by Constellations Brands.
About Constellation Brands
Constellation Brands (NYSE:STZ) and (NYSE:STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, Canada, New Zealand and Italy. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company's beer portfolio also includes
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, about 40 facilities and approximately 8,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
I BMI Beer Category Shipment Data
III California Beer and Beverage Distributors
Media Contacts: Jennifer Dohm Constellation Brands (312) 873-9979 firstname.lastname@example.org Sarah Messenger MULTIPLY (202) 292-4563 Constellation@wearemultip.ly