Largest Gathering of Freshwater Surfers in the World Attend the Pacifico Dairyland Surf Classic

Matt Franke Wins Pacifico Dairyland Surf Classic, the Largest Gathering of Freshwater Surfers in the World Attended Pacifico Dairyland Surf Classic in Sheboygan, Wisconsin

CHICAGO, September 14, 2011 – On Labor Day weekend the largest gathering of freshwater surfers in the world flocked to Sheboygan, Wisconsin – “The Malibu of the Midwest” – for the Pacifico Dairyland Surf Classic.

Hundreds of surfers and spectators attended the event, which began in 1988 with only 20 or so local attendees. Adventure beer brand Pacifico is the event sponsor and awarded a 6-foot surfboard to Stand-Up Paddle competition winner Matt Franke from Bloomington, IN.

Sheboygan is considered the premiere location on Lake Michigan for freshwater surfing, as its central positioning makes it an ideal spot for wind-generated waves in the fall and winter. The Surf Classic was founded by twin brothers Larry and Lee Williams, 40-plus year veterans of freshwater surfing and lifelong residents of Sheboygan.

About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #5 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. For more information, visit  

Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico’s leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ), a leading international beverage alcohol producer, importer and marketer.