Crown Imports Presents Plan for Continued Growth in 2013

CHICAGO – March 2013 – Crown Imports presented its 2013 sales and marketing plans to its U.S. distributor network and select retailers at the Gold Network Summit, its recent annual meeting in Fort Worth, Tex.

Crown Imports celebrated another year of strong growth, up 4.7% in 2012. Flagship brand Corona Extra was up 2% and exceeded annual sales of 100 million cases. Modelo Especial broke the 40 million case mark, up 20.6%, and Pacifico was up 8.5%.

Bill Hackett, president of Crown Imports, commended distributors for exceeding the year over year sales performance of both the industry and the import category, and emphasized his vision of building on Crown’s 11 consecutive quarters of growth.

“The stability and long-term line of sight that our 2012 performance gives our business is exactly what we’ve worked so hard to achieve. And, very importantly, it provides a far clearer roadmap to guide us on our march to fulfill our Vision – to capture 20% dollar share of the U.S. beer business,” said Hackett.

Crown also highlighted its upcoming sales and marketing programming.  There will be new creative campaigns for all the Crown brands, including new Corona Extra “Find Your Beach” TV ads, new creative for Corona Light, and new General and Hispanic market TV ads for Modelo Especial.  Pacifico and Negra Modelo will see new TV creative in 2013 as well.

About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #5 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. Crown also imports the Tsingtao beer brand in the U.S. For more information, visit www.crownimportsllc.com.

Media Contact: Bill Ligas, Crown Imports LLC- 312-873-9279