Corona Extra Puts a Bottle on the Moon

Corona Extra is helping even more people find their beach with new creative that extends beyond the sun and sand and into the streets and space. The number one imported beer in the U.S. has produced an interactive billboard in New York City called “Luna Corona” that uses astronomy to turn the wedge shape of a “waxing moon” into the iconic lime of a Corona.

Following elaborate planning and research with some of the world’s most renowned scientific institutions and planetariums, a crescent makes the Corona Extra billboard come to life.  During a window of approximately two hours on selected days this summer, from scientifically identified viewing areas at a New York City intersection, the lime-slice-shaped moon seems to rest inside the top of the billboard’s Corona bottle to create a truly out of this world experience.

“This astronomical opportunity aligns perfectly with Corona’s belief that finding your beach can happen however, whenever and, especially in this case, wherever,” said Craig Neely, senior director, brand marketing for Crown Imports, Corona Extra’s exclusive U.S. importer. “The ’Luna Corona’ execution represents the kind of remarkable experiences our consumers will be seeking all summer long.”

The billboard will line up with a crescent moon two more times this summer in June and July. On June 14 and 15, the second “Luna Corona” billboard alignment, viewable from the southwest and northeast corners of the intersection of 9th Avenue and 15th Street, will occur from approximately 8:30 p.m. to 11 p.m. ET.

Fans nationwide can get more information on “Luna Corona” by visiting the Corona Extra Facebook page or by following the brand’s Twitter handle @Corona  to watch the experience come to life.  New York City residents and visitors are encouraged to find street decals denoting the perfect locations to stand at the intersection and join the brand on June 15 to witness the “Luna Corona” phenomenon live.

Click HERE or follow the link below to view a behind-the-scenes video on how the “Luna Corona” creative was produced and executed.

http://www.yousendit.com/download/WFJYYkJrNXY3bURyZHNUQw

About Crown Imports
Crown Imports LLC, a division of Constellation Brands, imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S.  The Modelo portfolio includes Corona Extra (the #1 imported beer in the US and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. Crown also imports the Tsingtao beer brand in the US. For more information, visit www.crownimportsllc.com or www.cbrands.com