Corona Extra is Official Beer Sponsor of U.S. Tour of Global Superstar Marc Anthony

Corona Extra, the number one imported beer in the U.S., and global pop icon Marc Anthony are coming together for the U.S. leg of the multiple Grammy Award-winner’s “Vivir Mi Vida” world tour.  The 9-city stateside trek is set to kick off on Friday, August 23 in Miami, with Corona as the official beer sponsor.

Marc Anthony is an American singer-songwriter, actor and producer, the top-selling tropical artist of all time, a two-time Grammy and three-time Latin Grammy Award winner, and he has sold more than 12 million albums worldwide.  The “Vivir Mi Vida” tour is in support of his new album, released on July 23rd.

“Marc Anthony’s popularity and resonance with Latin music fans in particular and Hispanic consumers overall, makes his U.S. tour a perfect fit for Corona,” said Daniel Kinghorn, Senior Manager of National Sponsorships for Crown Imports, Corona’s exclusive U.S. importer.  “We are thrilled to partner with such a talented artist, whose fans are also fans of Corona.”

Corona’s sponsorship of Marc Anthony includes an array of elements to support the brand at retail and at the concerts, including pouring rights at each venue, retail point-of-sale, event signage, brand inclusion in concert promoter media outreach, Corona TV spots shown pre-concert, and an event activation area in arena concourses for Corona to engage with fans.

A Fan Wall will be placed in the activation area at each concert venue, where fans will have the opportunity to write a message to Marc Anthony.  Each fan will receive a Corona giveaway after signing the wall (where legal).

 

MARC ANTHONY 2013 “VIVIR MI VIDA” U.S. TOUR (Date, City/Country, Venue):

8/23/13, Miami, FL, American Airlines Arena

8/24/13, Miami, FL, American Airlines Arena

8/25/13, Orlando, FL, Amway Center

9/1/13, Long Island, NY, Nassau Coliseum

9/5/13, Houston, TX, Toyota Center

9/7/13, Chicago, IL, Allstate Arena

9/13/13, Las Vegas, NV, Pearl Theatre @ The Palms

9/14/13, Tucson, AZ, Anselmo Valencia Amphitheatre

9/27/13, Oakland, CA, Oracle Arena

9/28/13, Los Angeles, CA, Nokia Theatre

9/29/13, Los Angeles, CA, Nokia Theatre

About Crown Imports
Crown Imports LLC, a division of Constellation Brands, imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. Crown also imports the Tsingtao beer brand in the U.S. For more information, visit crownimportsllc.com or cbrands.com.

About Marc Anthony
March Anthony (@marcanthony) has sold over 12 million albums worldwide, making him one of the most influential artists of his time and a true ambassador of Latin music and culture. He has been awarded countless standard gold and platinum certifications from the Recording Industry Association of America (RIAA). His most recent accolades include the 2012 ASCAP Founders Award for his exceptional contributions to music and an induction into the Billboard Hall of Fame in April 2012 for his global influence as a performer in both the Spanish-speaking and mainstream markets.

He has now surpassed 3.5 million followers on Twitter and 2.7 million on Facebook. A passionate humanitarian, Anthony launched the Maestro Cares Foundation in January 2012 in a joint endeavor with business associate Henry Cardenas to assist disadvantaged children in Latin America. The pop star donated proceeds from his sold-out show at the Barclays Center earlier this year, and has also hosted fundraisers to support the charity’s first major project—the construction of a new orphanage that will house more than 100 neglected children in La Romana, Dominican Republic.

Anthony, who has also established a highly credible acting resume, was recognized with a Lifetime Achievement Award by the Congressional Hispanic Caucus Institute in Washington D.C. in September 2009.

Keep up with Marc Anthony at:
www.marcanthonyonline.com
www.twitter.com/marcanthony
www.facebook.com/officialmarcanthony