Corona Extra Named Official Cerveza of the Los Angeles Rams

Los Angeles, Aug. 8, 2016 - Corona Extra and the Los Angeles Rams today announced a new sponsorship deal to name Corona Extra an Official Partner of the Los Angeles Rams.
           
Highlights of the deal include exclusivity in the imported beer category for Corona Extra; prominent in-stadium signage; use of the Rams' logos and other marks on packaging and point-of-sale; sponsorship of stadium Replay Feature bumpers; in-stadium and gameday activations; and presenting sponsorship of the new party zone Corona Beach House experience on the east side of the stadium complete with perfect "Find Your Gameday Beach" moments for fans.

Corona Extra will serve as the presenting sponsor for Rams' season-opener on August 13, which will be the first Rams game in Los Angeles in 22 years and will feature exclusive Corona gameday videos. The brand also will be integrated into the Rams' Hispanic Heritage Month program in October.

"We couldn't be more proud to help welcome back the Rams to their hometown of Los Angeles," said Jim Sabia, chief marketing officer for Corona Extra and Constellation Brands beer division. "Corona Extra has been teaming up with Angelenos each football season to find their gameday beach, and we can't wait to cheer on the Rams with fans in their homes and in the stadium this year."
           
"As we return home to Los Angeles and kick off the season on August 13, we are pleased to team with Corona Extra to enhance the gameday experience for our fans," said Mike O'Keefe, Los Angeles Rams vice president of corporate partnerships.  "Corona Extra is a brand that resonates with people across this dynamic and diverse region and we are excited to work with them to celebrate our fans' passion for Rams football."
           
The Rams' season kick off also will mark the introduction of Corona Extra draft to the Los Angeles market. Already available in the traditional 12 oz. bottle, 7 oz. bottle and 12 oz. and 24 oz. cans, draft has only been available in select markets throughout the U.S.

About the Los Angeles Rams
The Los Angeles Rams - Los Angeles' original professional sports team - stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered three World Championships and sent 29 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to being a valuable civic partner and serving the greater Los Angeles area 365 days a year. For more information vi