Constellation Brands Raises $775,000 for the V Foundation in Support of Cancer Research

This year’s total surpasses Constellation Brands’ initial goal of $750,000, making the 2014 “Each Corona Gets us Closer to a Cure” initiative the most successful since this partnership was formed. All proceeds from Constellation Brands, its distributor network, retailers, and other business partners will benefit The V Foundation, founded by collegiate basketball coach Jim Valvano and ESPN. The V Foundation is one of the leading cancer research funding organizations in the nation. The foundation remains a longtime partner of Constellation Brands Beer Division and its # 1 import brand in the USA, Corona Extra.

In this 4th year of partnership with the Foundation, Constellation Brands has generated more than $2,000,000 in donations to help make a significant impact in the fight against cancer. This year’s record was made possible by several initiatives on behalf of Constellation Brands, from golf tournaments and retail promotion events to radio promotions, off-premise programming and direct donations tied to Corona Extra and Corona Light sales. Before 2014 draws to a close, Constellation Brands will participate in Jimmy V Week in December, raising even more money and awareness for the crusade against cancer.

About Constellation Brands Beer Division
Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market.  The portfolio includes Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands. The Beer Division also imports the Tsingtao beer brand in the U.S. For more information, visit www.cbrands.com.

Media Contact:
Emily Reynolds, Constellation Brands Beer Division, 312.873.9274, emily.reynolds at cbrands.com