Woodbridge Introduces New Sweet Red and White Wine Blends

Woodbridge by Robert Mondavi has broadened its extensive portfolio with the additions of Sweet Red and Sweet White wine blends. These sweet wines bring a new dimension to the dependable and affordable Woodbridge line, drinking well on their own or as a fun addition to fruity wine cocktails.

 

Sourced and produced in California, the Woodbridge Sweet Red is a chillable red blend comprised primarily of Syrah, Merlot and a variety of sweet white grapes.This enticing wine displays lively flavors of strawberries and watermelon, and aromas of cherry and raspberry. The Woodbridge Sweet White, a proprietary white blend highlighted by Gewürztraminer, Chardonnay, Viognier and Verdelho, exudes bright citrus flavors of tangerine, orange blossom and grapefruit, and is rounded out by aromas of luscious green apple and white fig. Both wines are versatile enough to pair with nearly anything, from spicy Asian foods to assorted cheeses and fruit desserts.

 

The release of these two wines is more than just an exciting foray into sweet sippers, as market research has shown strong growth in the sweet wine category. Red blends are now the sixth largest selling wine category on the market, and are on track to surpass Pinot Noir for fifth. The Woodbridge Sweet White blend is poised to be a key player in the category of white blends, as few nationally distributed sweet white wines are currently on the market. (1)

 

The Woodbridge Sweet Red and Sweet White wines can be just as delicious served on their own, as they can be blended into sweet and fruity wine cocktails. The Sweet White shines when mixed into a fun cocktail like a white peach Bellini. The Sweet Red can be enjoyed chilled, or when blended into a fruity red sangria with diced strawberries and apple slices.

 

The Woodbridge by Robert Mondavi Sweet Red blend and Sweet White blend will be available nationally beginning in February, 2012. The suggested retail price for 750 ml is $7.99.

 

About Woodbridge by Robert Mondavi

 

Robert Mondavi founded Woodbridge Winery near his boyhood home in Lodi, California to encourage a growing wine culture in the U.S. by making quality wines that could be enjoyed by Americans as part of daily life. Combining traditional winemaking with state-of-the-art innovation, Woodbridge by Robert Mondavi raised the standard for everyday wines in America, and has become one of America’s most loved wines. Woodbridge by Robert Mondavi is distributed by Constellation Wines U.S., the largest wine company in the U.S. based upon sales dollar value, and an operating division of Constellation Brands, Inc., a leading international producer and marketer of beverage alcohol in the wine, spirits and imported beer categories.  For more about Woodbridge by Robert Mondavi, including food and wine pairings and recipes ideas, please visit www.robertmondavi.com.

 

(1) IRI Total U.S. Food & Drug, Dollar Sales, Premium SPK Category, 52 weeks ending January 8, 2012

 

Media Contact: Jillian Murray, Constellation Wines U.S.- 415-912-3735