Crown Imports has been named to Advertising Age magazine’s Marketer A-List for 2011. Each year Advertising Age honors companies that demonstrate the combination of great products, smart innovation, marketing ingenuity and a relentless focus on the customer. The best and brightest of these select few are reviewed via the Advertising Age Marketer A-List.
Crown Imports is the only beer company to have been selected to this year’s list and accompanies a roster of other iconic marketers including Coca-Cola, VW and Starbucks. This is the first year Crown Imports has been featured on Advertising Age’s Marketer A-List, touting the success the company has experienced within the past year in much part due to the growth of the Corona Extra and Modelo Especial brands.
“This recognition exemplifies our strong track record of achieving big goals, and encourages us to continue work harder to grow our brands and our business,” said Bill Hackett, president, Crown Imports. “We are very proud to share this news and want to thank the entire Crown system for driving the business and helping to earn this recognition.”
About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria (select markets) beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands in the U.S.
Crown is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico’s leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ), a leading international beverage alcohol producer, importer and marketer. For more information, visit www.crownimportsllc.com.