The original premium 3L boxed wine now available in portable, convenient, re-closeable
Tetra Pak cartons
SAN FRANCISCO, CA, September 28, 2011 – Having inspired a whole generation to think outside the box, Black Box Wines now invites consumers to think inside the pak. Black Box®, America’s first premium and best-selling 3-liter box wine known for its quality and conveniently sleek packaging, is introducing three of its award winning varietals – Cabernet Sauvignon, Merlot and Chardonnay – in 500-milliliter Tetra Pak®cartons, or the equivalent of three servings per pack. The wines will be available nationwide in October for a suggested retail price of $4.99.
While Black Box 3L wines are part of the fastest growing table wine category, the growth of Tetra Pak size packaging also continues to increase among glass table and boxed wines with double-digit sales and volume growth since 2009.(1)
“Black Box is proud to continue a tradition of redefining how wine can be packaged, consumed, shared and enjoyed,” said Black Box Wines Director of Marketing, Kim Moore. “We’re eager for new Black Box consumers to trial our brand in this smallerformat and also extend our core wines into Tetra Pak to meet the needs of our 3L consumers seeking the same quality and value coupled with convenience and practicality.”
Black Box Wines in the new Tetra Pak cartons make it easy to enjoy quality wine while living an active, modern lifestyle. The new carton is also an improvement on the already environmentally friendly 3L cartons since Tetra Pak packaging weighs less, takes up less space when empty and therefore requires far less fuel when transporting from the vine to your home.(2)
Evolving the Box
Wines in these lightweight, non-glass cartons have an easily re-closeable twist-off cap and are shatterproof, making Black Box in a Tetra Pak carton extremely versatile and perfect for any occasion in or out of the home.
While the sleek packaging has always made Black Box a staple for parties, dinners and date nights, it’s now even easier to toss the wine in a basket or backpack for an outdoor adventure, a day spent cheering on your favorite sports team or a picnic in the park.
Tetra Pak cartons are made from virgin paperboard which can be recycled into paper products like packaging and tissue paper, and the plastic and aluminum lining can be recovered to make composite products for industrial use. According to Tetra Pak, the global recycling rate of its cartons was 20 percentin 2010, a rate that has grown from 10 billion to 32 billion over the last 10 years.(3)
New Look, Same Great Wines
While the size may be different, Black Box wines in Tetra Pak still offer the same delicious varietals sourced from a selection of world-class appellations in California and abroad. From its humble beginnings nearly a decade ago, today Black Box Wines boasts 28 Gold Medals and 17 “Best Buys” from Wine Enthusiast Magazine, proving that freshness, quality and convenience can be accessed at an affordable price.
For more information about Black Box Wines in Tetra Pak carton offerings, along with the traditional 3L varietals, please visit www.blackboxwines.com.
About Black Box Wines
Black Box Wines produces a variety of high quality, premium 3L box wines from some of the world’s leading appellations. The philosophy at Black Box is to seek the best value in wine, regardless of region, in order to provide the best possible quality and price to our customers. These food-friendly wines are meant to be consumed right away and stay fresh for four weeks after opening.Black Box Wines are distributed by Constellation Wines U.S. - the largest wine company in the U.S. based upon sales dollar value, and an operating division of Constellation Brands, Inc., a leading international producer and marketer of beverage alcohol in the wine, spirits and imported beer categories. For more information about Black Box Wines, please visit www.blackboxwines.com.
About Tetra Pak
Tetra Pakworks closely with customers and suppliers, to provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people around the world. With over 20,000 employees and operations in more than 150 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD,"™ reflects our vision to make food safe and available, everywhere. Visit www.tetrapak.com for more information.
(1) Source: Symphony IRI Group, Total U.S. Food & Drug, Liquor, Mass and Club 52 weeks, ending August 7, 2011
(2) MacPhee-Sigurdson, Ben. Kicking Glass? Good wines are now available in a variety of vessels other than bottles. Winnipeg Free Press. August 13, 2011.
(3) Tetra Pak Sustainability update 2011, Tetra Pak