Arbor Mist Launches Frozen Wine Cocktails

One of America’s Favorite Wine Brands is Now Available in Freezable 10-ounce Pouches

SAN FRANCISCO (May 2, 2012) – America’s number one wine with fruit brand, Arbor Mist®, ushers in spring with the announcement of a new and innovative way to enjoy its great-tasting wines: frozen!  Known for its crisp and refreshing wines with natural fruit flavors, Arbor Mist is introducing three easy to enjoy frozen wine cocktails in single-serve 10-ounce pouches – Blackberry Merlot, White Pear Pinot Grigio and Strawberry White Zinfandel. These brand new frozen wine cocktails are available nationwide just in time for outdoor entertaining for a suggested retail price of $1.99.

Arbor Mist is the 14th largestoverall wine brand by volume in the U.S. (1), purchased by more than 8 million adults (2) and commanding more than 80 percent of the wine with fruit category (3). The launch of Arbor Mist’s Frozen Wine Cocktails propels the brand into one of the fastest-growing segments in the wine and spirits industry today – ready-to-drink pouches. Over the past year, this hot segment has grown significantly by more than 250 percent in measured U.S. food and drug retail outlets (4).

“Arbor Mist takes great pride in offering our consumers new and innovative products created directly from their insights and preferences,” said Amy Martin, Marketing Director. “We’re thrilled to expand our product collection with this refreshing, novel way to enjoy our wine. We’re eager for both new and tried-and-true Arbor Mist consumers to taste our product in this unique, fun format.”

Perfect for a patio party, pool day, barbeque, celebratory event or evening with friends and family, Arbor Mist Frozen Wine Cocktails require no mixing of ingredients, ice or blenders – just freeze, squeeze and enjoy.Simply place the liquid pouch in the freezer for five hours, gently massage, tear open the top, squeeze to pour into a glass and enjoy a smooth frozen wine cocktail with all the great taste andsame alcohol level as Arbor Mist Wines.

About Arbor Mist Wines
Arbor Mist changed the wine industry in 1998 by introducing “Wine with Fruit,” light varietal wine with the refreshing taste of natural fruit flavors. More than ten years after its inception, Arbor Mist commands 80 percent of the wine with fruit category share, is the 14th largest wine brand by volume and has the highest repeat purchase rate of any other table wine. The fun and friendly range of Arbor Mist flavors are perfect for relaxing at home or outdoors with friends and family. For more information about Arbor Mist Wines, please visit www.Facebook.com/arbormist or www.arbormist.com.

(1) Adams Wine Handbook, 2011
(2) Nielsen HH Panel, Company Estimates, 2010
(3) Source: Symphony IRI Group, Total U.S. Food, Drug, Mass and Convenience, 52 weeks ending March 18, 2012
(4) Source: Symphony IRI Group, Total U.S. Food, Drug, Mass and Convenience, 52 weeks ending March 18, 2012