Nation's #1 imported beer launches search for three unique Instagram and Corona enthusiasts to share summer across the U.S. through their lens
Chicago, Ill., July 14, 2016 - Corona Extra, the #1 imported beer in the U.S., this week announced a one-of-a-kind search for deserving fans to "Capture Summer" with three awesome summer experiences. The brand will hand over its Instagram account to three photographers who will explore and share summer along the California Coast, in the heart of Chicago or on the beaches of Florida throughout the 10-day assignment.
"We're always so impressed by the images our fans share with us on social media," said John Alvarado, vice president of marketing, Corona Extra at Constellation Brands. "No matter the season, they're capturing incredible moments and finding their beach with a Corona in hand. We think summer is the absolute best time to give them the reigns with a chance to find new beaches and showcase their perfect summers."
The 10-day assignment for each selected applicant offers a trip of a lifetime to enjoy summer in one of three incredible locations while capturing how great summer can be with Corona. For complete details, applicant qualification requirements and city-specific assignment details, Instagram enthusiasts and aspiring photographers can apply at www.coronacapturesummer.com.
Each Corona Extra official summer photographer will receive:
Roundtrip flight and other travel expenses
10-night hotel accommodations
Exclusive access to curated activities and events
Daily food and beer allowance
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. Corona has been helping consumers "Find their Beach" in the U.S. since 1981.
Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy. In 2015, Constellation was one of the top performing stocks in the S&P 500 Consumer Staples Index. Constellation is the number three beer company in the U.S. with high-end, iconic imported brands including Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico, and Ballast Point, one of the most awarded craft brewers in the U.S. Constellation is also the world's leader in premium wine selling great brands that people love including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs. The company's premium spirits brands include SVEDKA Vodka and Black Velvet Canadian Whisky.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand-building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, sales in approximately 100 countries, about 40 facilities and approximately 9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
Jennifer Dohm: 312-873-9979