Our Values

Our Values

Since its earliest days, Constellation Brands has lived by a set of values that has shaped our culture and the way we do business. These values, and the employees who live them daily, have created the foundation which we’ve used to grow into the industry leader we are today.


Our Core Values: People, Quality, Entrepreneurship, Customer Focus, and Integrity


Today, these values, together with our company’s vision and mission, continue to serve as the directional compass that guides our business strategies and future growth.


Our Vision

To elevate life with every glass raised.


With a vision to elevate life, we’re proud that our wine, beer and spirit brands provide people with an opportunity to enjoy life a little more; celebrate small moments; and make big occasions even more special.


Our Mission

To build brands that people love.


Our Strategic Imperatives

Constellation’s vision and mission are brought to life by a set of three strategic imperatives that define the company’s business strategy for achieving profitable and sustainable organic growth:

  •  Build Brands to Grow Revenue Faster than the Market
  •  Apply Rigorous Financial Discipline
  •  Build the Best Organization


Our Responsibility

At Constellation, being responsible is nothing new – it’s been woven into our culture and core values since our founding.  The idea behind these efforts has always been the same – we have a responsibility to care for the people, land and communities where we live and work.  Not just because doing so is good business, but because it’s simply the right thing to do.


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