Our Vision And Values

Since its earliest days, Constellation Brands has lived by a set of values that has shaped our culture and the way we do business. Today, these values, together with our company’s vision and mission, serve as the directional compass that guides our business strategies and future growth.


Our Vision

To elevate life with every glass raised.


Our Mission

Building brands that people love.


Our Core Values

We are only as good as our employees. We believe each person's contributions make a difference. Through our diversity of talents, shared enthusiasm and environment of collaboration, we are elevating lives together. 

From winemaking to business decisions to the strategic insights we provide our customers, we maintain the highest standards of quality.

Think like a shareholder. Through our passion, innovative spirit, creativity and open-mindedness we seek new and efficient ways to do business.

Customer Focus
We strive to understand and meet our customer and consumer needs. Through our knowledge, innovative thinking, and creative collaboration with our partners, we seek to inspire a global audience to discover and enjoy our brands.

As citizens of the world - and the communities that we touch - we consistently and transparently practice high ethical standards in everything we do. 

Our Strategic Imperatives

Constellation’s vision and mission are brought to life by a set of three strategic imperatives that define what the company must do to achieve profitable and sustainable organic growth:


  • Build Brands to Grow Revenue Faster than the Market
  • Apply Rigorous Financial Discipline
  • Build the Best Organization

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