Since its earliest days, Constellation Brands has lived by a set of values that has shaped our culture and the way we do business. Today, these values, together with our company’s vision and mission, serve as the directional compass that guides our business strategies and future growth.
Our Vision
To elevate life with every glass raised.
Our Mission
To nurture and build the most powerful portfolio of premium wine brands in our industry complemented with other select beverage alcohol products.
Our Core Values
People
Our most important asset. Treat people with respect and value differences.
Quality
Do the right thing for business. Demonstrate speed and quality in all areas of our work and results.
Entrepreneurship
Think like a shareholder. Be forward-thinking, open, flexible and innovative.
Customer Focus
Offer the right brands and strategies to meet the customer's needs. Ensure we understand our business and make decisions with involvement, shared knowledge and facts.
Integrity
Consistent and high ethical standards in everything we do. Period.
Our Strategic Imperatives
Constellation’s vision and mission are brought to life by a set of five strategic imperatives that define what the company must do to achieve profitable and sustainable organic growth. Every employee and every part of the business is responsible for delivering performance improvements aligned with each of the following strategic imperatives:
- Premiumize the Overall Portfolio
- Grow Cash Flow and Return On Invested Capital (ROIC)
- Grow Sales Faster Than Expenses
- Build Brands
- Improve Organizational Effectiveness
