Our Vision And Values

Since its earliest days, Constellation Brands has lived by a set of values that has shaped our culture and the way we do business. Today, these values, together with our company’s vision and mission, serve as the directional compass that guides our business strategies and future growth.


Our Vision

To elevate life with every glass raised.


We’re proud that our beer, wine and spirit brands help people enjoy life a little more; celebrate small moments; and make big occasions even more special.


Our Mission

To build brands that people love.


What unites us and makes Constellation Brands such an exciting place to work is our collective passion for building brands that people love. We are all brand builders – regardless of our position in the company.


Our Values


These values have been at the heart of our company since the beginning.  Yes, we're special. We know it. And we celebrate it.



Respecting colleagues, creating an inclusive environment, helping others succeed, contributing to our communities, collaborating and having fun.
  • Share knowledge to support others in developing skills
  • Take time to listen and understand each other
  • Seek diverse opinions before making decisions
  • Communicate and collaborate across organizational boundaries
  • Appreciate and acknowledge the contributions of others
Customer Focus
Taking pride in serving colleagues and our external customers, understanding and anticipating customer needs, working to exceed expectations.
  • Anticipate the needs of customers and proactively take action to address those needs
  • Acknowledge requests and let customers know if timelines change
  • Act on opportunities to exceed customer expectations


Treating the business as we would our own, innovating to lead the industry, taking responsibility for fast and flexible execution.
  • Be accountable for meeting expectations and goals
  • Anticipate problems and take ownership of the solution
  • Be responsible and efficient with company resources


Displaying passion for our products and our businesses, committing to quality process and products, continuously enhancing what we do.
  • Demonstrate knowledge and passion for our products at work and in the community
  • Identify and share ideas to increase quality or productivity
  • Adapt to new ideas and continuously improve
  • Prioritize what matters most


Maintaining high moral and ethical standards, always doing the right thing.
  • Speak positively about our company and our co-workers
  • Do what you say you will do
  • Take accountability for mistakes and propose solutions


Our Strategic Imperatives

Constellation’s vision and mission are brought to life by a set of three strategic imperatives that define what the company must do to achieve profitable and sustainable organic growth:


  • Build Brands to Grow Revenue Faster than the Market
  • Apply Rigorous Financial Discipline
  • Build the Best Organization

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