Wine

Wine is a primary growth driver within the beverage alcohol industry because it presents opportunity for innovation and expansion. Whether part of the company’s base business or recent acquisitions, the brands in Constellation’s unrivaled portfolio strategically positions the company to harvest further opportunity in the U.S. market where new world wine holds an 86 percent share.

A large part of Constellation’s wine growth is achieved by creating and introducing new wines. Some of these introductions include three of the most successful and innovative new brands in recent years, as measured by a major syndicated data gathering organization: Twin Fin from California, Monkey Bay from New Zealand, and 3 blind moose from California.

The continuing strong performance of our base wine business clearly demonstrates that we have the right strategy and infrastructure to recognize and harvest the fullest potential from both new and existing brands in our global portfolio.

Constellation conducted an in-depth research study of the U.S. wine market, where it holds nearly a 20 percent share. In this groundbreaking piece of research, 3,500 premium wine customers responded to more than 100 questions on their wine purchasing and consumption habits, in addition to questions about the attitudes and lifestyle factors influencing their wine purchase decisions. The conclusion was clear: there is no typical wine consumer. Rather, wine drinkers tend to fall into one of six specific segments, each with its own set of attributes, motivations, preferences and shopping behaviors. Click here to see full report.