CHICAGO, December 29, 2009 – Retailers can celebrate Chinese New Year and ring in increased sales and profits by leveraging Tsingtao Beer’s 2010 “Year of the Tiger” on- and off-premise promotions. Tsingtao’s largest promotion of the year in celebration of Chinese New Year, which starts on February 14 and continues until the end of the month, runs in January and February 2010.

Tsingtao Lager, the number one imported Chinese beer in the United States, and smooth, light-tasting Tsingtao Pure Draft, will be featured on exciting, new dual-branded point-of-sale items to increase brand awareness with consumers, leverage Tsingtao Pure Draft’s nationwide availability and maximize Tsingtao display impact during its number one selling period.

“Chinese New Year is the perfect time for retailers to generate ad features and displays for both Tsingtao brands,” said John Nichols, Tsingtao brand manager for Crown Imports, Tsingtao’s U.S. importer. “We encourage on- and off-premise accounts to take full advantage of this unique promotional opportunity by utilizing all Tsingtao thematic point-of-sale materials to celebrate the ‘Year of the Tiger’.”

In 2010, Tsingtao will partner again with renowned celebrity chef Martin Yan, as well as top Chinese food blogger Jaden Hair, author of SteamyKitchen.com. Chef Yan and Hair will lend their expertise on Chinese food and beer pairings to promote Tsingtao during the Chinese New Year time period. Jaden Hair will also share fun entertaining tips for celebrating the Chinese New Year.

Tsingtao has loaded its website, www.tsingtaobeer.com, with fun facts on the Chinese New Year and the “Year of the Tiger.” The site includes background on the holiday, Chinese zodiac calendar information and a downloadable Chinese New Year invitation template. Print-quality downloadable Chinese New Year posters and wallpaper are also available free on the site, as well as a list of U.S. cities that host major Chinese New Year celebrations, including San Francisco, Los Angeles and Chicago.

The site also includes new Chinese recipes from renowned celebrity chef Martin Yan and top Chinese food blogger Jaden Hair, which were created to complement both Tsingtao Lager and Pure Draft.

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Tsingtao Lager, the number one imported Chinese beer in the United States, is brewed and bottled by the Tsingtao Brewery in China. Monarch Import Company (Crown Imports LLC) is the exclusive importer of Tsingtao Lager and Tsingtao Pure Draft in the United States.

Crown Imports is a 50-50 joint venture between the Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico’s leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer. For more information, visit www.crownimportsllc.com. For more information on Tsingtao, please visit www.tsingtaobeer.com.