Corporate Social Responsibility
Corporate Social Responsibility: At the heart of how we do business.
Constellation has defined three areas in which all of its CSR focus will take place:
sustainable business practices, philanthropy and social responsibility. From these three focus
areas flow specific categories of emphasis, including our environmental impact, corporate giving,
marketing and advertising codes, community involvement and much more. All of Constellation's social
responsibility efforts flow directly from its values and culture.
Sustainable Business Practices
Being an agriculturally-based business, conserving the environment is a business necessity,
as well as a human one. The company constantly studies ways to be more “earth-friendly” by reducing
the impact of our business on the environment. For example, there is an established program to
qualify our production facilities under various ISO standards, and we are studying ways of reducing
air emissions and treating wastewater in various parts of the world. We also have a division which
works to find new uses for the by-products of winemaking, such as grape seeds and skins for
nutraceuticals.
Philanthropy
Constellation's commitment to the people in the communities where we conduct our
business is manifested in the many "cause-related" marketing programs we develop, which encourage
consumers to join us in supporting issues as diverse as breast cancer research, local zoos, African
wildlife, preservation of American beaches and reforestation. Specific examples include working
with others in Canada on a five-year program to return Atlantic salmon to Lake Ontario, and to
preserve their habitat. We also have wetlands at some of our wineries in California and Australia,
which are home to many species. Constellation and its many operating companies contribute,
throughout the regions where we conduct business, to various charitable causes that support the
arts, education, health and specific needs of various communities and programs to educate consumers
on responsible beverage alcohol consumption.
Social Responsibility
Whether relaxing at home or celebrating a special occasion with family and friends, we
encourage people of legal drinking age to enjoy our products responsibly. Producing and marketing
popular, high-quality products is only part of our job. Equally important is Constellation’s
commitment to ensuring that our marketing and advertising reflect the industry’s highest standards
and best practices. Constellation promotes the responsible consumption of our products on our web
sites, in advertising and promotions, and on packaging. Constellation Brands is a member of the
Global Alcohol Producers Group (GAP Group), an informal coalition of 16 leading international
beverage alcohol companies that are engaged in discussions with the World Health Organization (WHO)
and other key stakeholders as they examine the potential ways to effectively address responsible
consumption of alcohol around the world.
Click
here
to view Constellation’s Global Code of Responsible Practices for Beverage Alcohol Advertising and
Marketing.
Wherever Constellation has a significant presence, it is the company's goal to be part of the community and contribute in ways that enrich the lives of people residing in those locales.